THE OPPORTUNITY
Finding childcare has always been a headache for parents: that stubborn last hurdle standing between them and a kid-free dinner out. Bright is an app that’s changing all that by effortlessly connecting parents with local carers.
They were going through an exciting phase - rebranding from their former “The Babysitters Club” identity and were looking for someone to redesign their existing native mobile carers’ app with a fresh new look, feel and functionality. I jumped at the chance to help with this redesign, which led to an 8-week journey toward a new and improved user experience.
TASKS
User Research
User Flows
Wireframing
Interactive Prototyping
High-Fidelity Design
Design System Creation
TEAM
Georgia Meek - Founder
TIMELINE
March - May 2022
MY PROCESS
My first stop was to interview 5 ‘superusers’ of the existing Bright app. I created an interview guide that centered around what they like and dislike about the current app, and what they imagine a premium carer feature would mean for them. I walked away with valuable insights that helped guide my next steps.
These conversations also helped distill who exactly Bright’s user is. A majority of the carers were uni students, who use Bright to supplement their income during the holidays. They were short on time and low on funds. They needed something easy to use, that presented job information in a concise and informative manner, and, importantly, they wanted an application process that took only a few clicks. This helped me to formulate a persona, empathise with their frustrations and identify my focus areas going forward.
I also conducted a mini analysis of Bright’s top three competitors. I noticed that big was not always best here. They had much greater user bases, but after creating a user account and walking through some flows, it seemed there was much to be desired. I identified in ways in which we could outshine them by designing a simpler, more elegant product. Yet, it also helped to identify features that Bright was lacking that just made sense.
I then created a low-fidelity prototype, using Invision. This made it easy to receive feedback from the team, spot any missing pieces, analyse the user flows and user test.
Testing the wireframes proved invaluable. Using think-aloud, first-impression and single-task testing methods I was able to work out how intuitive the site was, right down to the iconography I created to illustrate things like the ‘refine search’ feature.
After that, a high-fidelity prototype was born.